110 W. New York Ave.
DeLand, FL 32720
New DeLand radio station planned
By Al Everson
posted Jan 13, 2014 - 5:47:38pm
Describing himself as "a radio rat" who turned his love of broadcasting into a career, a local businessman is preparing to launch a station in DeLand.
"The is our first station," Jose Zouain, president of Zouain Enterprises LLC, told The Beacon from his office in Lake Mary. "The only thing I can say right now is, it is an AM station."
He added, "The business plan is already done. The lineup is already done.”
The format of the new station will be "hot talk," Zouain said.
"Hot talk is lifestyle talk. We're going to be talking about everything in the world today," he said. "We'll be the only independently owned hot-talk station in the Daytona market and possibly the Orlando market."
One of the talk hosts will be Doc Holliday, an Orlando radio personality, but Zouain declined to name other definite or prospective personnel.
When talk shows are not on the air, what will be?
Zouain said the station will feature "alternative" and "very eclectic modern music" from the 1980s and 1990s, perhaps at nights and on weekends.
Asked about the frequency on the AM dial and the address of the station, Zouain replied, "I can't really say right now."
As for the location of the tower, that is also a closely guarded secret.
In fact, Zouain would not say if the Federal Communications Commission has issued a license for the station, set the broadcasting power (measured in kilowatts), or approved a tower site.
"I can't say that yet," Zouain said. "I can't say whether we're purchasing one or building one."
In any case, the station will have a definite local presence and emphasis, he promised. While many people think AM radio is passe in an age of satellite radio and the Internet, Zouain said he believes in AM and what it can bring to its listeners.
"Radio is not going anywhere. As long as you keep it local and entertaining, it's not going anywhere," he said. "We're really excited to be in DeLand. I've fallen in love with DeLand, even though I grew up in Lawrence, Mass., and the Dominican Republic."
And when will Zouain begin broadcasting?
"I want to be on the air by the end of March," he said.
Having his own station is a dream come true for Zouain, who speaks passionately about his love of broadcasting.
"The radio bug bit me in 2004, and it started from there," he said. "I didn't learn radio in the usual way. I was a radio rat, hanging around radio stations like Real Radio 104.1, and they offered me a job."
Zouain’s background includes working as a disc jockey at wedding parties and other social gatherings.
As he looks forward to signing on the air in DeLand, Zouain said he and his associates will offer quality programming to listeners.
"We're just a bunch of radio guys wanting to do good radio," he said.
DeLand currently has two AM radio stations: WSBB, a New Smyrna Beach-based station that also broadcasts on 1490; and WYND, a DeLand-based station that broadcasts on 1310.
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