110 W. New York Ave.
DeLand, FL 32720
Persimmon Hollow Brewery to open in Artisan Alley
By Jen Horton
posted Jan 27, 2014 - 2:03:40pm
Great things have been invented and manufactured in garages, including Apple, Maglite, Hawaiian Tropic and Yankee Candles.
Andy Sistrunk and Robbie Carelli are going to bring great things — well, at least some great beers — to a garage sometime this summer.
"We started in my basement and we're moving to a garage," Sistrunk said. "A 5,000-square-foot garage."
Sistrunk and Carelli are the owners and founders of Persimmon Hollow Brewery. The beer buddies both have day jobs: Sistrunk as chief operating officer of Heart of Florida Group, an insurance company, and Carelli as a senior multimedia technician at Stetson University.
A few years ago, they decided to take one of their shared enjoyments, craft beer, and give it a go as a hobby.
In 2013, Persimmon Hollow put put out a shingle at the DeLand Craft Beer Festival. After a brewer passed their booth for the fourth time, and told the guys they needed to start selling this stuff, they decided to make it happen.
Starting a new business has its challenges.
"You have to will something up out of the ground," Sistrunk said.
The company recently received a boost from the City of DeLand, in the form of a DeLand Community Redevelopment Agency grant for $20,000 to update the garage they'll convert to a microbrewery. They also just got word that their financing through Surety Bank, a local lender, had been approved.
It may help that their business is beer.
The garage space they'll be updating is on the historic Conrad Property, which is also home to The Beacon, and Artisan Alley, whose businesses include Dally in the Alley.
The Persimmon Hollow partners described their future business as a “liquid Dally in the Alley,” where the emphasis will be on carefully crafted fare, and patrons will be able to see what's going on in the back of the house.
The building will be subdivided, with half of it as the birthplace of beer, and the other half as a bar. The brewing process will be visible to patrons.
Read the whole story in the Jan. 27-29 Midweek edition of The Beacon. To subscribe to The Beacon online, click here. For a list of newsstand locations, click here. To have the print edition mailed to your home twice a week, send your address via email to firstname.lastname@example.org.
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