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The Stetson University School of Business Administration has announced the appointment of three new program directors for the fall 2019 semester.

Sara K. Gramata, MBA, joins Stetson as an assistant professor of practice and has been named the director of the sport business program. In addition to serving as an assistant professor of practice in marketing, Gramata will use her 25 years of experience in marketing and academia to help ensure the program continues to grow and thrive.

The sport business program teaches students to manage, market and monetize the unique aspects of the sport product by engaging fans via traditional and emerging media for the key revenue streams in sport: ticketing, sponsorship, media and licensing.

Gramata’s career began as a member of the team responsible for launching the milk mustache campaign. She has worked for numerous sports-related organizations, including Sports Illustrated, Fila, Nike and The North Face, as well as leading corporate brands such as Chrysler, Hewlett Packard and Banana Republic.

Most recently, Gramata taught undergraduate and graduate-level marketing and sport business courses at Loyola University of Chicago. She holds an MBA from Loyola University of Chicago and an undergraduate degree in journalism from Ohio University.

Two new hires will oversee the Roland and Sarah George Investments Institute, replacing Dr. K.C. Ma, who left Stetson this summer.

Matthew Hurst, Ph.D., associate professor of finance, has been appointed as the interim director for the Roland and Sarah George Investments Institute, overseeing the administration of the institute and related programs.

Prasad Nanisetty, Ph.D., professor of practice in finance, has been appointed as the interim Roland and Sarah George Professor of Investments.

Maria Rickling, Ph.D., associate professor of accounting, has been named director of the M.E. Rinker Sr. Institute of Tax and Accountancy, which serves students in accounting, accounting information systems or consulting. The institute offers an intellectually challenging undergraduate and graduate education that will facilitate the development of Stetson students as successful accounting professionals.


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