Lisa Viccaro has joined Rue & Ziffra as the Port Orange-based law firm’s new marketing director.

The firm also has offices in DeLand, Palm Coast and Lake Mary.

A well-established marketing professional in Volusia County, Viccaro comes to Rue & Ziffra with nearly 30 years of wide experience in advertising and marketing in the local community.

Viccaro previously worked with Halifax Health, managing the marketing team’s efforts and strategy for their three community hospitals and outpatient facilities, as well as owned and operated an advertising agency. She has an MBA with a concentration in marketing from Nova Southeastern University.

Allan Ziffra, partner and president of Rue & Ziffra, says he is excited about the breadth of experience Viccaro brings to the team.

“Her depth of experience, knowledge and marketing expertise will complement our growing firm of professionals,” he said.

Rue & Ziffra has been “In Your Community and On Your Side” for more than 40 years as local personal injury attorneys. For more information, contact John Robinson at 386-788-7700 or visit www.rueziffra.com.

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— Compiled by Business Editor Joe Crews