mexico rodeo pierson
WHAT TO EXPECT — Mexican rodeos look a little bit different from the rodeos many Pierson residents might be used to. This picture, taken by one of Aragón’s family members in his ancestral home in Guerrero, Mexico, give locals an idea of what they can expect, from brightly colored clothes to wide sombreros.

People in Volusia County — and especially in Pierson — are well acquainted with rodeo. Horseback riding, barrel racing and roping are all events not uncommon in Pierson, thanks to groups like the Saddle Club. 

But Daniel Aragón wants to bring a new rodeo tradition to the Northwest Volusia town: jaripeo.

KICKING OFF A NEW RODEO — Crescent City resident Daniel Aragón, outside the Crescent City business he owns, the One Stop Feed Store. Aragón has spent a significant part of his life around West Volusia, from DeLand all the way up to Seville, and he’s looking forward to getting more involved in the Pierson community.

“It’s a broad variety of events,” Aragón explained, where charros, or riders, participate in tests of skill and feats of courage, all for the entertainment of an eager audience.

Jaripeo is one part of the greater Mexican tradition of charrería.

“It’s the pride and tradition of Mexican culture,” Aragón told The Beacon. “This practice is carried out through horseback riding, combined with various forms of rodeo, equestrian activities and traditional forms of livestock events.” 

The events include some that will be familiar to American rodeo fans, like roping and bull riding, but there are some that are more specific to jaripeo, too, such as: 

  • Horse-dancing, where charros test their horses’ ability to follow commands
  • Paso de muerte, or the pass of death, where charros leap from one horse onto another
  • Scramuza, or skirmish, an event that shows off coordination of women riders and their horses
PHOTOS COURTESY DANIEL ARAGÓN This photo shows the paso de muerte, or the pass of death, where charros leap from one horse onto another.

Even the events that will be familiar to rodeo fans have a Mexican flair, featuring wide sombreros and flashy suits that glimmer under the hot Mexican — or, in this case, Florida sun.

With family ties to the Mexican rodeo and to Northwest Volusia, Aragón wants to introduce this Mexican tradition to Pierson.


Aragón lives and works in Crescent City, where he owns the One Stop Feed Store. While he lives in neighboring Putnam County, Aragón has spent plenty of time in Volusia County; he was born and raised in DeLand, and he has lived and worked in Seville and Pierson.

Asked why he wanted to make the drive to Pierson to establish a rodeo rather than in his own backyard in Crescent City, he said he was drawn to the small town.

PHOTO COURTESY, BRITTANY MYERS Horse jockey Brittany Myers lives in Crescent City, and she is on track to be one of the first members of Jaripeo sin barreras, a new rodeo planned in Pierson. A friend of founder Daniel Aragón, Myers is excited to join the group to meet new friends and put her skills, and the skills of her three horses, to the test.

Not only is there a good-sized Hispanic population, Aragón said, but the rodeo tradition is alive and well there.

“It’s known for the rodeo,” he said. “It’s a big horse city.”

Aragón was inspired to start his own club for a number of reasons. First, he was inspired by his father’s experience and determination. 

Aragón’s father, now approaching 60 years old, immigrated alone to the U.S. as a child. He worked in ferneries in Pierson, and he trained horses for fernery owner James E. Smith. 

Aragón fondly remembered watching his father work.

“I used to work the stalls,” he said. “I would love seeing the horses.”

When Aragón’s father made occasional trips to his birthplace in Guerrero, Mexico, he brought back traditions, like jaripeo events. Nowadays, his dad still rides horses.

Another goal for Aragón is to give people, especially youth, another thing to do in Pierson. While the Saddle Club, one of the town’s prominent rodeo event organizers, has given Aragón a lot of support for creating his club, the club’s president, Missy Monk, recognized that not everyone may feel comfortable joining such an established club, especially when there are not currently any Mexican members.

When this was mentioned to the Pierson Town Council at a meeting in October, Vice Mayor Robert F. Greenlund was shocked.

“At the Lions Club rodeo, there’s probably as many Hispanics there as there are whites. I don’t know why the kids feel that they’re not welcome at the Saddle Club,” he said. “Everybody is welcomed. Black, white, Hispanic, Asian.”

But the goal, Aragón said, is to work closely with the Saddle Club, and for the two groups to have members interested in events that each club promotes. 

“We want them to try to come together more as a community,” the Saddle Club’s Monk told the Pierson Town Council. “They all like the same interests.”

Ultimately, the Town Council liked Aragón’s idea to bring Mexican rodeo events to the town, but they asked that he join a number of associations so his program is fully accredited.

While Aragón had hoped to get his program off the ground sooner, he is now aiming for January of 2023 to kick off his club, which he has named Jaripeo sin barreras, or “Jaripeo without barriers.”

The club will be open to anyone and everyone regardless of age, ethnicity or experience.

Anyone interested in joining the club may contact Aragón by email at


  1. Be aware that the Mexican charreada features NINE standard events, three of which involve roping the forelegs or hindlegs of horses running at full tilt. “Horse tripping” has been outlawed in a dozen states. California was the first, in 1994.
    An even more problematic charreada event is “steer tailing,” aka “colas” or “coleadero.” (See YouTube videos.) A mounted charro grabs the tail of a running steer, then wraps the tail around his leg and rides off at an angle, attempting to slam the steer to the ground. I worked on a 2010 case near Denver in which SEVEN steers had their tails stripped to the bone (“degloved”). Two others suffered a broken pelvis and broken leg, requiring euthanasia. As usual, no veterinarian was present, according to the Sheriff’s Dept.
    The United Kingdom (England, Scotland, Wales) outlawed all of rodeo back in 1934, followed by Germany and the Netherlands. Can the U.S. be far behind? Even Cesar Chavez was an outspoken critic of both rodeo and charreada. LEGISLATION IS IN ORDER NATIONWIDE TO STOP THESE CRUELTIES. In the interim, boycott all rodeos, their corporate sponsors and advertisers. Follow the money.

    • Hello Eric mills, thanks for the reply
      As per follows the club will be following all the PETA and animal rights. It is has been outlined that certain events will not be allowed due to the well being of the animal.
      Before any event is to take place it will go through channels of concerns for the Animal.
      Safety and well bieng of the animal is the 1 priority


Please enter your comment!
Please enter your name here