Supermarket in the heart of Deltona reborn with Latin flair

The anchor space in one of Deltona’s oldest shopping centers is now a blend of the old and the new.

What was the Winn- Dixie in Providence Plaza closed in mid-November, and was rapidly transformed into Fresco y Más — Spanish for “Fresh and More” — whose grand opening was Nov. 17.

“It was extensive,” Sergio Benitez, Fresco’s director of operations, said, regarding the refurbishing, remodeling and repurposing of the supermarket space. “We’ve expanded the produce department. We’ve added a whole aisle. We’ve added a kosher shop. We’ve upgraded the bakery.”

There is also a food court inside, named the Cafe.

The Fresco’s in Deltona is the 28th store in the Miami-based supermarket chain, which — like Winn-Dixie and Harvey’s Supermarkets — is under the corporate umbrella of Southeastern Grocers.

The Fresco’s in Deltona is also the first of the subsidiary’s stores in Volusia County.

Deltona’s Fresco’s has a payroll of some 100 workers, according to Maria Quiroga, the manager.

“We’ve added about 50 new jobs for associates,” she said.


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